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Boutique Vieux Et Nouveau Celebrates Grand Re-Opening




Boutique’s Grand Re-Opening on New Brady Street Location Scheduled October 17

MILWAUKEE (August 18, 2009) — Shoppers at Boutique Vieux et Nouveau, located at 1217 E. Brady St. as of September 1, 2009, will feel even better about their fashion purchases this October, as six percent of all proceeds received October 17-24 will be donated to ABCD:  After Breast Cancer Diagnosis, located at 6767 W. Wells St., in West Allis, Wis.  This week-long celebration of the boutique’s sixth anniversary and its grand re-opening on October 17 falls during ABCD’s 10th anniversary and the 25th anniversary of National Breast Cancer Awareness Month.

“In recognition of my sixth successful year in business, I feel privileged to donate a portion of my proceeds to help support the efforts of ABCD:  After Breast Cancer Diagnosis,” said Heidi Calaway, owner of Boutique Vieux et Nouveau.  “Breast cancer is the most commonly occurring cancer in women, and I want my customers to know that their purchases between October 17 and 24 will give people diagnosed with breast cancer and their families a personal resource for information and one-to-one support during a challenging time.”

Each day of Boutique Vieux et Nouveau’s anniversary week, shoppers will have special opportunities to save on a vast array of unique fashion items.  According to Calaway, she is also working on an exciting drawing for one lucky customer, including a $100 gift certificate towards a dress and three free accessories.  More information about Boutique Vieux et Nouveau and this promotion is available at

“ABCD is pleased to partner with Boutique Vieux et Nouveau, and the funds raised will help us refine and expand our signature one-to-one cancer support service throughout Wisconsin,” said Ginny Finn, ABCD’s executive director.  “We are happy to mark our 10th anniversary year with continued partnerships with local businesses that are committed to the community’s health and well-being.”

ABCD’s mission is to provide free, personalized information and one-to-one support to people who are affected by breast cancer – patients, families and friends.  Established in 1999, ABCD was founded by a group of women who realized that having breast cancer is about much more than biopsies, surgery and chemotherapy.  Most of ABCD’s founders are breast cancer survivors themselves who discovered that the most valuable information and support came from others in similar life circumstances with similar experiences with the disease.  For more information about mentoring, the Breast Cancer Helpline or the MORE:  Mentor OutReach and Education program, visit or call 414.977.1780.

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Mentors are volunteers who have experienced breast cancer as a patient, family or friend - and who believe that everyone should have support when battling breast cancer. Initial and ongoing training is provided. Be part of the power of one-to-one breast cancer support.

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