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Pink Rooms at InterContinental Milwaukee Open

Originators of the Pink Room idea, ABCD Mentor Susan Cusatis and her colleagues at Marcus Hotels & Resorts Bridget Gallagher and Sarah Geitner, join Marcus Corporation Chairman Steve Marcus at the ribbon cutting ceremony.

On July 22 Marcus Hotels and Resorts and ABCD cut the ribbon on two Pink Rooms at the Intercontinental Milwaukee. The launch celebration in the lobby of the InterContinental drew so much attention that a guest immediately approached the front desk about renting one of the Pink Rooms that night.

The Pink Rooms at the InterContinental Milwaukee are designed as a tribute to breast cancer survivors, their families and friends.  Tastefully decorated in pinks that are welcoming to all, each room features an intranet for guests who can learn more about ABCD and other breast cancer resources, record their personal reflections, and read the journal entries of others.  Special keepsakes and a gift card for use in the hotel are also included with each room rental.

Pink Room-related public relations will raise ABCD’s profile so that more people affected by breast cancer will learn of its distinctive breast cancer support services.  In addition, $25 from each room rental will go to ABCD to support its one-to-one mentor services.

The upbeat ribbon cutting celebration on July 22 featured video stories from ABCD mentors and participants, as well as remarks by Marcus Hotels and Resorts staff who conceived the Pink Room concept.  Among those celebrating the ABCD/Marcus partnership were a number of ABCD collaborating partners from the breast cancer community.

The project came about because of Marcus Hotels and Resorts’s commitment to the Milwaukee community and the opportunity to share a great idea – ABCD’s mentor program – with the diverse, wide audience that enjoys staying at the Intercontinental.  ABCD is a particularly well-suited collaborative partner for the MH&R as both organizations are dedicated to the highest quality personal touch and serve people from all walks of life.

To learn more and see pictures of the Pink Rooms, visit:

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Mentors are volunteers who have experienced breast cancer as a patient, family or friend - and who believe that everyone should have support when battling breast cancer. Initial and ongoing training is provided. Be part of the power of one-to-one breast cancer support.

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