2018 Annual Report – Online

Dear friends,

On behalf of our Mentors, Participants, Volunteers, Board of Directors, and Staff, thank you for supporting ABCD: After Breast Cancer Diagnosis.

Without a doubt, 2018 was a year of tremendous growth allowing us to reach these milestones:
• Served more people in Wisconsin and around the country
• Deepened partnerships with healthcare organizations
• Launched new outreach and awareness campaigns with community and corporate partners
• Overhauled technology software to better serve Participants and donors

Most notably in January 2018, we launched the Mardak 2020 Breast Cancer Initiative, a comprehensive outreach program focused on increasing services and building our donor base. This special initiative is the cornerstone of a $2 million, four-year challenge grant presented to ABCD by Keith Mardak and Mary Vandenberg, long-time donors and friends of our organization. To ensure receipt of the full match, ABCD needed to meet performance metrics, including raising an additional $250,000 by the end of 2018, to be considered for additional funding in 2019.

Thanks to the generosity of many ongoing and new individual donors, corporate sponsors, community partners and foundations, ABCD met the Mardak 2020 Challenge for Year One! In fact, we raised more funds in 2018 than ever before, ending the year with a surplus. More importantly, we supported more than 5,000 people in 2018, compared to an estimated 2,500 in 2017, and experienced a 29% increase in matches in 2018 compared to 2017.

Our vision is that every woman or man who is diagnosed or living with breast cancer knows about ABCD and has access to our critical services. No one else – not a helpline, a website, or even a medical professional – provides the personalized connection that we do at ABCD.

Thank you for your generosity, commitment and support!

Wayne C. Oldenburg
Board President

Ellen Friebert Schupper
Executive Director

Click here to read 2018 Annual Report.

Click here for full 2018 donor list.